Brow Gel

49 reviews

The Brow Gel. 

 Fill, shape, thicken, do it all with The Brow Gel.

This creamy pomade plant-based formula delivers a flexible hold that doesn't flake or stiffen but provides a perfectly natural hold.


Comes in 5 shades: Taupe, Light Brown, Dark Brown and Cream Clear and Crystal Clear.

Infused with a blend of botanicals and butters to condition and strengthen brows for lasting all day perfectly shaped brows.


Blonde: Great for redheads, blondes or those light brown brow that want a little color but keep a light brow, soft brow. Super pretty and suitable from redheads to dark blondes or light brown hair with light brows. 

Taupe: Great for dark blonde hair, or light to brown -brown hair. Cool/Neutral undertones, does not have red undertones but can compliment taupe pencil or light brown pencil. (Neutral undertones, cool undertones, dirty blonde to brown brows)

Light Brown: Medium brown-brown hair. (Brown brows warm undertones).

Brown: Dark Brown hair and any variations of such. (Dark brown brow).

Cream Clear: Perfect for those who want a conditioning pomade/wax hold. (Great for those who may not need additional color but want depth, thickness and fluff and want a brow hold and definition.

(Tips on using the cream to clear brush. Use the pointy tip of the brush to apply the cream gel and then work it in and brush through!) 

To apply like soap brow do the same as above, working in more product from the tip of the brush and then take your finger and push down on your brow onto the skin. 

Crystal clear: Perfect for a strong, beautiful brow hold, like your classic gel hold. Great over pencil or powder. 


**Our gels are highly pigmented. The taupe will work for brown hair as well. 

This isn’t like the usual loose brow gel most companies make where you apply a heavy hand, this requires a light hand to apply because the formula is more like a pomade and will give a great, effortless hold. 

Apply pushing opposite of how the hair lies touching lightly and only on hairs, avoiding skin. You only need a little for a strong hold.  

The brush itself won’t contain excess product as it gets pulled off the brush for a light application, to apply more product use the tip of the brush where the product picks up in the tube and builds, apply to the hairs, then use then the brush to blend and style. 



Aqua (Water), Alkanes (Coconut Emollient), Plant Based Emollient Polyglyceryl-3 Polyricinoleate,

Copernica Cerifera Wax, Rapeseed Oil, Glycerine, Sorbitan Olivate, Cacao/Shea Butter blend, Octyldodecyl Oleate, Wax of Sunflower, Magnesium Myristate, Silica, Zinc Stearate, Magnesium Sulfate, Sodium Chloride, Coconut-derived fatty alcohol, Coco-Caprylate, Juice of Aloe Vera, Coconut/Jojoba Seed/Grape/Sunflower Seed Oil blend, Radish Root Ferment Filtrate, Vitamin E, Sodium Phytate. May Contain (+/-): Titanium Dioxide (CI 77891), Iron Oxides (CI 77491), Iron Oxides (CI 77492), Iron Oxides (CI 77499).

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United States United States


This brow gel is great. I purchased in the clear "color". It is so easy to use and the formula is flawless. My brows stay all day. I will repurchase.

Leslie N.
United States United States

First time buying brow gel

I have zero idea what to do with my eyebrows I bought this gel in taupe and it's so easy to use for someone who lacks in the brow department. I love how it's not too thick. Makes it easy to shape your brows.

Taylor E.
United States United States

First time buying

First time buying a brow gel and I am really happy with this! Was my time efficient that penciling in my brows and it gives a natural look which I love

Nicol C.
United States United States

Better than Glossier Boy Brow

I love this item, it holds brows in place well and can be used without any brow liner. It's something I keep coming back to. There is a good amount of product as well.

kayla s.
United States United States

absolute favorite

i use the brow gel every day and my eyebrows stay perfectly in tact. i love how easy it is to apply and i LOVE the ingredients.

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